Gott AgencyPaid media, run like a portfolio.
We're an execution shop. You bring the budget and the brief; we run the media. Every euro is allocated against an expected return, tracked, and reallocated when the data says something better is available. Daily management, honest attribution, ruthless reallocation.
Four stages. One discipline. Every engagement.
Every engagement runs through the same four stages. Each has a clear input and a clear output. You always know where your media spend is, and what it's doing.
Brief
- —Campaign brief and budget review
- —Attribution and measurement setup
- —Channel selection based on the brief
- —Audience configuration
Setup
- —Ad account and tracking configuration
- —Creative review and adaptation
- —Campaign structure and bid strategy
- —Pre-launch QA
Launch
- —Paid media — Meta, Google, LinkedIn, emerging
- —Organic visibility — SEO and AIO/GEO execution
- —Web event promotion — registration traffic
- —Daily, hands-on portfolio management
Return
- —Honest reporting — outcomes, not impressions
- —Reallocation — away from what isn't working
- —Optimisation — continuous against the target
- —Performance review — the next spend cycle
Active management, honest numbers.
Hands-on, daily
Budgets are managed every day, not every month. Underperforming campaigns are paused or reallocated within the week, not the quarter.
Honest attribution
Tracking is set up properly before launch. Reporting is in outcomes that matter — leads, pipeline, revenue — not impressions.
Reallocation is the job
Most of the work is moving money toward what's working. We will tell you to stop spending on a channel that isn't paying.
Inside your accounts
We run in your ad accounts, with your tracking, on your terms. You always own the data and the relationships.
No vanity metrics
If a number doesn't connect to a euro, it doesn't go in the report.
A clear next cycle
Each period ends with a clear answer: did this pay, and what should the next cycle look like.
If you need brand strategy, GTM, or AI systems first — that's Salt & Silicon.
We're part of the same family. They build the blueprint; we run the engine.
Ready to make your marketing pay?
Send us the brief, the budget, or the question. We'll tell you straight whether we can return on it — and how.